Immersive Night Tour Economy

"Immersive" is a buzzword. Through the excavation ofIPculture, coupled with AR, VR, MR and LED displays, and the creation of a combination of virtual and real space,we create an immersive environment, cultural tourism industry and the new industry combined closely. Looking at the country, "immersive experience" almost covers the field of cultural tourism, is becoming the "next windfall" of cultural tourism industry.

At present, there are many immersive cultural tourism projects, such as immersive museums, immersive performing arts, immersive exhibitions, fully reflecting the charm of cultureand technology. Andimmersive theme parks, immersive experience museums / secret rooms, immersive light shows, etc., perfectly amplify the effect of tourismand technology entertainment. What’s more, the immersive night tour products have become the most preferable one because of its strong sense of image and immersion. Immersive night tour is full of"cultural creativityandtechnological innovation",will becomethe new trends.

Taking immersive museums as an example, more and more museumshavecreated a new experience for visitors on the audio-visual through new technologies, such as holographic projection, interactive display, virtual reality, three-dimensional, etc. 

Take the China Grand Canal Museum as a case study, it will recreate a large immersive ancient scene, design "knowledge displayand escape room" interactive experience, allowing the audience to have fun in the game to obtain a personalized cultural education experience; create a 360° multimedia cycle theater, allowing the audience to fully perceive the cultural vitality in a multi-dimensional space.

In terms of immersive ancient scene restoration,the oar model exhibition space will show the outstanding style of ancient oars through interactive screens, AR augmented reality to create a "living" display space.

Through the above description and case show, we can see that the immersive night tour is further entering the creative service industry, extending from traditional tourism to cultural consumption and scenario-based experience. The focus of its extension lies in the creation of immersive various technical means,andLED display also plays a significant role in it.