Can the strengthening trend of LED display applications overturn the imagination to usher in the rapid development of transparent screens?

As a representative of the new type of LED display, LED transparent screens have overturned people's perceptions of LED displays since the rapid development. Unlike traditional LED screens that are opaque and bulky, LED transparent screens are highly favoured in the ever-changing commercial display with the advantages of high light transmission, thinness and good heat dissipation. This year, the LED display segmentation trend is increasingly strengthened, as a prominent subdivision of the LED display category, how the development of LED transparent screen, can be in the LED display of many subdivision of the field to break out of the siege?

Fierce price competition and increased concentration of manufacturers

Boosted by trends such as the lighting of urban buildings, the night tour economy and the creativity of the cultural tourism industry, LED transparent screens once developed at a rapid pace. Transparent screens were widely used in the fields of large outdoor advertising screens, commercial retail windows, interior decoration and building facades by virtue of their powerful advantages. On the one hand, traditional advertising light boxes, posters and other media have been unable to meet the needs of people's new advertising development, on the other hand, due to the proliferation of outdoor advertising displays and a series of negative impacts, resulting in serious light pollution caused by large outdoor screens, but also therefore subject to the restrictions of the relevant procedures, approval means process difficulties, transparent screens in outdoor light pollution need to circumvent the content of less. Some data show that the total area of modern glass curtain walls in China has exceeded 90 million square metres, and in the application of glass curtain walls have absolute advantages of transparent screen will certainly have greater potential development space.

Due to the development potential that transparent screens have in the market, a number of manufacturers have entered the field of LED transparent screen production, and LED transparent screens have been to the high-end market as the main positioning, and in line with the demand for customization, the product is mostly customized, customization means that more effort needs to be invested in the initial link, while yet the requirements for materials are also more stringent. Once the risk comes, LED transparent screen manufacturers will face much higher cost risks than other manufacturers. Since this year, LED display prices continue to go down, positioning in the high-end market LED transparent screen is no exception, many LED transparent screen manufacturers are actively or passively reduce prices to seek survival space, finished product prices continue to go down the competition fierce serious damage to the interests of manufacturers, part of the focus on transparent screen manufacturers began to seek other categories for risk transfer, while some manufacturers choose to retain inventory This also makes the concentration of transparent screen manufacturers strengthened, objectively speaking, this trend makes it difficult for assembled manufacturers to survive, with the strength of manufacturers in the price floating gap in the market, more focused on research and development of new LED transparent screen products, thus standing out. For the whole transparent screen industry, the price competition makes "good money expel bad money", forming a vicious circle. Although the development of transparent screen in the price of low at the moment does not look optimistic, but with the gradual recovery of the market supply and demand, transparent screen manufacturers to further focus, it can be expected that the future of LED transparent screen still has a large space for development.