XR Virtual Studio

XR is called "Extended Reality", which can bring a strong sense of immersive experience and can change the way people access information, experience and connect with each other, eliminating the distance between realities and "resetting" people's relationships in space and time. Based on this feature, XR technology is also changing the film and television, advertising, events and other industries through the form of virtual production.


XR virtual way to shoot the third season of "Westworld," for example, in the creation of this season's episodes, the creative team chose to use XR studio virtual production to achieve the vision that can see the outside of the beautiful complex through the office window of Charlotte Hale’s (Tessa Thompson). Finally, the creative team created the required environment using a 50-foot-wide, 22-foot-high LED curtain wall, which also has the performance of high color reproduction, low brightness and high gray technology, ultra-wide viewing angle, high refresh rate, and super brightness adjustment. The XR studio built out successfully broke the limitations of the shooting "Westworld" site, restoring the footage envisioned by the creative team and ensuring the artistic height of the original film.

Virtual production brings more than just previewing and filming of scenes; it opens up access to our creative imagination in the digital world. From sound film to color negative, from digital compositing to virtual reality, each technological development has brought about disruptive changes in the industry. Nowadays, the big world built in XR studio is bringing a comprehensive leap from creativity to production for film, advertising and event industries through virtual production, and LED display, as an essential equipment for building XR studio, will also achieve a leap in the application market.


In recent years, immersive scenes have attracted much attention in the fields of display and exhibition, entertainment and so on. LED displays can be built with large screens and high-definition resolution, thus becoming the main display solution for creating immersive scenes.


One of the better known examples of a major iconic LED immersive experience space is the MSG Sphere Experience Center, which was built two years ago. Built by Madison Square Garden in partnership with Las Vegas Sands, it is an immersive, technology and entertainment experience center. Also the world's largest spherical building made up of LED enclosures, this is the world's most advanced concert venue: the building's enclosure is programmable with light-emitting diodes that can display images on the building's surface, including advertising, and it features countless new technologies, LEDs for a full-coverage, full-immersion experience. In addition to the shell, this huge LED shell building also has something inside, a huge LED screen will also be installed in the curved walls of the concert hall, allowing "immersive" performances and augmented reality.


To achieve this immersive display experience, in addition to the progress of screen display technology, it also requires the content industry to provide adequate production, computing and storage capabilities. Large screen projects are sufficient to drive the development and progress of this industry chain, which also requires the development and progress of the entire industry chain. In this regard, the LED display industry can make full use of VR/AR, computer multimedia technology, while cooperating with the visual content industry to establish a new "display concept highland".