New application areas for LED displays

LED display technology still continues to evolve and new application areas are constantly being developed. In the coming years, virtual shooting, conference all-in-one and naked eye 3D billboards are expected to continue to make their mark in the LED display field.

Virtual shooting includes film shooting and TV/theater/music/advertising shooting two application directions, however, LED displays are mainly used to replace green screen shooting.
In 2021, the market size of LED display virtual shooting is about 1.5-2 billion. Although the market size is small and the main producers are few, the industry is highly concentrated, but the potential of the field is still huge.

In the second half of 2021, the growth rate of LED conference all-in-one products did not reach expectations by the government budget. At present, the stage of the product is mainly concentrated between 100 to 200 inches; the most commonly used pixel pitch is still in P1.2 to P1.9. At present, all-in-one products are not much demand for pixel pitch, but the pursuit of high cost performance. At present, the main market is in the government, large state-owned enterprises, etc., however, the civilian market will be an important market growth point in the future.

In recent years, outdoor naked eye 3D LED display products are also developing very fast. Naked eye 3D display is not just a screen, it needs to include content design, installation design and other supporting services.
In the future LED display opportunities and challenges coexist. Emerging areas of excavation and development, can not be separated from the efforts of major manufacturers and government support. In the highly concentrated LED display industry, the growth point of interest of each enterprise lies in the continuous innovation of technology and the layout of new applications. With the growing production capacity of small pitch and Mini/Micro LED, as well as the progress of related technologies such as giant transfer, it is expected that the cost will gradually go down and more application areas will be developed one after another.
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